5. HOSPITAL MARKETING MANAGEMENT
Hospital marketing management is the process of using marketing strategies to promote a hospital's services and facilities, and to build brand awareness and trust: Goal To attract new patients, build positive relationships with existing patients, and educate the community about the hospital's services Strategies Include advertising, branding, public relations, content marketing, social media, and community outreach Focus To create a positive perception of the hospital brand, and to demonstrate the hospital's expertise in care Importance To help the hospital stand out from competitors, and to establish it as an authority figure online Some tips for effective hospital marketing.